Strategy Development & Digitalisation Strategies

Why a structured approach to strategy development is crucial in the mechanical and plant engineering sector

Digitalisation and AI are transforming not just individual products, but entire business models in the mechanical and plant engineering sector. Any company embarking on this transformation without a clear technology and product strategy will lose time, budget and market share. ITQ develops structured technology, product and transformation strategies – with a clear focus on technical feasibility and economic impact.

The key difference: ITQ does not develop strategies on a whiteboard, but with a view of the actual machine and all the stakeholders involved. As machine experts, we combine in-depth technical knowledge of mechanics, electronics and software with strategic methodology – to create strategies that can actually be implemented, rather than ending up in a drawer.

Your benefits at a glance:

Dr.-Eng. Rainer Stetter

ITQ Managing Director

„A strategy that is not based on a technical understanding of the machine remains mere theory. When technology, the market and organisation are considered together, the result is a strategy that really works."

Let’s talk about your project

Your contact for strategy development will be happy to advise you on your specific requirements.

ITQ General Enquiry Form (#5)

Do you lack a clear strategy for the future?

Many companies in the mechanical and plant engineering sector possess excellent engineering expertise, but lack a structured strategy for how this knowledge should be utilised in the long term in the face of digitalisation, AI and new competitors. Decisions are made on an operational rather than a strategic basis, and investments are made reactively rather than proactively – with the result that competitive advantages are gradually being lost.

We work with you to develop technology, product and transformation strategies based on a realistic assessment of the market, technology and your own capabilities. As a result, you will have clear priorities, robust roadmaps and an organisation that knows the direction in which it is heading.

When there is no strategy

Typical challenges within a company:

A strategy that takes into account technical feasibility, market requirements and organisational realities provides genuine guidance.

Services relating to strategy development

ITQ develops technology, product and transformation strategies for machinery and plant manufacturers – drawing on the expertise of an experienced machinery specialist in technology, the market and organisational matters.

An overview of our services

Methodological expertise

Procedure for strategy development projects

At ITQ, every strategy development process begins with a thorough analysis of the current situation. This results in a strategy that is not only convincing in terms of content, but is also genuinely supported and implemented within the organisation.

Project phases

Analysis of the initial situation

Assessment of the market, competition, technologies and internal capabilities as a basis for well-informed strategic decisions.

Development of strategic options

Development and assessment of potential technology, product and transformation strategies, taking into account opportunities and risks.

Prioritisation and decision-making

Analysis of the relationship between functional benefits and the resulting costs.

Roadmap and implemen­tation plan

Translating the strategy into a concrete, time-bound roadmap with clear responsibilities and milestones.

Supporting implemen­tation

Support with the operational implementation, as well as regular review and adaptation of the strategy to new developments.

Strategy Development in Practice

Further ITQ solutions

The services described form part of ITQ’s comprehensive service portfolio. ITQ combines technological expertise, a methodical approach and a deep understanding of processes to deliver sustainable solutions throughout the entire life cycle.

FAQs – Strategy Development

What does ITQ mean by ‘strategy development’?
Strategy development at ITQ involves the structured formulation of technology, product and transformation strategies, based on a thorough analysis of the market, technology and organisation.
In particular, for companies in the mechanical and plant engineering sector that are facing fundamental technological decisions, digitalisation projects or strategic reorientations.
ITQ combines strategic methodology with a deep technical understanding of machinery, software and mechatronic systems – strategies are not developed in the abstract, but are assessed for their actual technical feasibility.
Depending on their scope, projects range from short, focused strategy workshops lasting a few weeks to support processes lasting several months for comprehensive transformation initiatives.
Yes. ITQ not only provides support with strategy development, but also with translating that into concrete roadmaps and with operational implementation.
These include, amongst other things, technology strategies, product strategies, digitalisation and AI strategies, as well as strategies for transformation and growth initiatives.