Community building beyond the project

Why community building is key to a project’s success

Many innovations fail not because of the technology, but because companies work in isolation and customer relationships remain superficial. ITQ makes the difference: we bring all the relevant partners together and talk to everyone – customers, experts, universities and companies alike.

We actively nurture long-term relationships with our clients – with over 70 events a year, an international network spanning several countries, and collaborations with thousands of participants, universities and businesses. This fosters strong relationships that extend beyond Germany and enable genuine collaboration.

Your benefits at a glance:

Building strong, long-term customer relationships and networks
Access to an international network that extends far beyond Germany
Accelerating innovation processes through targeted knowledge sharing
Access to experience and best practice from businesses and universities
The sustainable development of joint solutions based on trust

Dr Bernd Spiegelberger, Eng

ITQ Managing Director

„The greatest added value is created when companies share their knowledge and work together on solutions."

Let’s talk about your project

Your Community Building contact will be happy to advise you on your specific requirements.

Do you nurture relationships or just maintain contacts?

In many companies, interaction with partners and customers takes place only on an ad hoc basis. Knowledge remains isolated, experiences are not shared, and contacts rarely develop into solid relationships. This leads to duplication of effort, slower progress and untapped synergies – innovations are developed in isolation rather than being driven forward collaboratively.

This is precisely where ITQ comes in: we systematically build networks and customer relationships that forge close links between companies, partners and universities. The focus is always on personal relationships – as the foundation for dialogue, trust and joint developments that endure beyond individual projects.

Why community building often fails

Typical challenges within a company:

It is only through actively nurturing customer relationships and targeted networking that synergies can be harnessed and innovation accelerated.

How ITQ supports your community building

From concept through to operational implementation and the long-term maintenance of customer relationships – Together, we build business communities.

An overview of our services

Analysis of existing customer relationships, networks and partnerships
Development of a clear community strategy and definition of objectives
Design of specific exchange and cooperation schemes
Establishing and facilitating community structures and formats
Support with engaging and growing the community

Methodological expertise

Designing and facilitating cross-organisational collaboration
Development of effective formats for exchange and interaction
Structuring knowledge transfer and the sharing of best practice
Building sustainable network and community structures
Engaging and retaining customers and community members in the long term

Procedure for setting up business communities

Building successful business communities requires clear objectives and a structured approach. ITQ combines a methodical approach with practical facilitation to establish sustainable networks and customer relationships.

Project phases

Analysis of the initial situation

Mapping of existing networks, customer relationships, partner structures and target groups.

Definition of the community’s objectives

Defining objectives, content and added value for the participating companies and customers.

Designing suitable formats

Developing exchange, workshop and collaboration formats that foster personal relationships.

Building and engaging the community

Launch of the community and targeted encouragement of participation and personal networking.

Establishment and further development

Ensuring long-term community activity, nurturing customer relationships and ongoing development.

Community Building in Practice

Sector: Industrial automation, Logistics, Mechanical Engineering, Robotics

Secure authentication with Keycloak

We have implemented a central single sign-on platform for Jungheinrich based on Keycloak. The solution brings together several internal and external intralogistics applications under a modern, secure identity and access management architecture.

Further ITQ solutions

The services described form part of ITQ’s comprehensive service portfolio. ITQ combines technological expertise, a methodical approach and a deep understanding of processes to deliver sustainable solutions throughout the entire life cycle.

FAQs – Community Building

What does ITQ mean by ‘community building’?

At ITQ, community building involves the targeted development of networks and customer relationships in which knowledge is shared, experiences are exchanged and solutions are developed collaboratively.

Why is building customer relationships so important for innovation?

Sustainable innovation rarely comes about in isolation. Close, trusting relationships with customers foster the kind of dialogue that makes new solutions possible in the first place.

How does ITQ differ from traditional network operators?

ITQ develops innovative event concepts and actively builds strong, long-term client relationships and networks.

Who takes part in ITQ’s community events?

Companies, customers, universities and experts from several countries – thousands of participants in total, working together on specialist issues.

Any further questions ...

How exactly do companies benefit from taking part?

They gain access to knowledge, best practices and strong customer relationships that they could not build on their own – thereby accelerating their own innovation processes.

How does ITQ ensure that leads turn into genuine customer relationships?

Through ongoing personal interaction, regular events and long-term support, rather than one-off networking opportunities.